Scott Zumwalt is a senior director at Bully Pulpit Interactive. Scott helps lead some of BPI’s major client engagements drawing on his diverse background in digital advocacy for non-profits and political campaigns. Scott is considered one of the leading digital innovators in the LGBT rights movement.
Scott also d/b/a Empowered Media StrategiesTM, a company focused on cause-related marketing for organizations, campaigns and the entertainment industry. Clients include or have included Bully Pulpit Interactive, Chris Coons for Delaware, The It Gets Better Project, The Missouri Democratic Party, Reel Link Films, among others.
About Scott Zumwalt: Bio
With nearly a decade of experience, Scott has managed digital strategy for a number of Democratic campaigns and non-profits as both a staff member and consultant. His work has helped clients boost and exceed online engagement, marketing and fundraising goals.
In 2008, Scott directed then North Carolina State Senator Kay Hagan's online fundraising program, spearheading the largest grassroots fundraising effort of any statewide political campaign in the 2008 cycle. Hagan won in what is known as the biggest upset in North Carolina political history with her defeat of then Sen. Elizabeth Dole.
Following the 2008 cycle, Scott joined Blue State Digital and helped grow the American Red Cross' email list from 1.6 million to 2.4 million subscribers over 16 months. In the first month Scott helped increase email fundraising by 47% after a series of enhancements to the Red Cross' 2008 holiday giving campaign were quickly implemented. In 2009 while working at BSD, Scott was selected to join the Mobile Marketing Team at the American Red Cross. Scott helped draft the Red Cross' mobile strategy plan and then directed social media and fundraising integration efforts during the "Text HAITI to 90999" campaign — the largest mobile giving campaign in the history of the world.
In 2010, Scott left BSD to further develop his skills at Boston University's Center for Digital Imaging and Arts. In October he went on leave to manage the It Gets Better Project, a social media campaign to give hope to bullied LGBT youth. Since 2010, IGBP has turned into a worldwide movement of 50,000 user generated videos seen over 50 million times. It's been recognized by many as the "viral video campaign of the decade" and has won many awards, but most importantly, saved countless lives.
In the summer of 2011, Scott transitioned to a consultant role with the IGBP in order to resume graduate school and start a new chapter with Empowered Media Strategies to focus on additional campaign, non-profit or cause marketing initiatives and explore future opportunites.
Scott's work with Democratic campaigns, non-profits and LGBT advocacy efforts has been featured in countless newspapers and media outlets across the country and the world. He's also produced or co-produced web videos featuring politicians, non-profits, athletes and celebrities.
Scott, a native of Chappaqua, New York, graduated cum laude from Georgetown University with a B.A. in Political Economy and minor in Sociology. Scott also holds a certificate in Graphic & Web Design and focus in web design and development from Boston University Center for Digitial Imaging and Arts.
When not working or traveling, Scott is usually following his favorite sport teams (Yankees, Jets & Hoyas) or running on the National Mall.